Wednesday, 18 November 2009

D&AD Brief Time. - OneDotZero

Yesterday we had to choose which brief to undertake for our competition brief section of the course. The projects were very diverse, ranging from advertising to craft, and motion to print.
Eventually, after much thinking, I came to a decision, which was to have a go at the OneDotZero brief, which is below...

The City is constantly in transition and mutation, disappearing
behind changing environments and shifting identities. Create your
own ‘adventure in motion’ that explores this.  

Creative Challenge:
Mankind’s fascination with city living continues at a startling pace, accelerating towards nations of supercities. From personal stories to community collectives, it’s time to investigate how cities are changing and in turn how we are changing our cities, our hopes and fears of urban dwelling both now and in the future.
We want you to explore the concept of ‘The Disappearing City’ via a progressive, multi-disciplinary, cross-media approach to storytelling, with a work of moving image at the heart of your final piece. Do not limit yourself to making a finished film if you don’t want to. onedotzero is about experimentation with moving image in any context, so as well as film and animation, experimental work in motion graphics, installations and even live action are relevant.
We are looking for work that can be extended into different mediums, please demonstrate this by extending your core piece into at least one other medium. Think broadly, it can be anything from online to print, from mobile to interactive, from public intervention to papercraft or gaming, and so on.

I will be doing this project with fellow designers Ste Beed and Arron Tierney, check out their blogs:
Ste Beed
Arron Tierney

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